June 2015 Issue: Report on Seminar: Efficient TVCM purchasing

Thank you always for your support of SPI news.

SPI, a pioneer of strategic/statistical media planning/analysis and the media buying audit sector in Japan, encouraging optimization of marketing ROI and the achievement of transparency / accountability, held a seminar on efficient purchasing of TVCMs at the JAA (Japan Advertising Association) on 22 April and 11 June 2015. As there were many registrants, the same content was covered on each of the two dates.

We hope those subscribing to our journal as well as seminar attendees with a third party organizational viewpoint can appreciate the various information and advice we offer, based on our extensive experience and knowledge gained through 1000+ client projects and original data such as the SPI Index, TV Spot cost benchmark (Market average) in the Japanese market and the SPI BS&MX rating.

The seminar took place in a closed environment with small groups of attendees to properly protect the confidentiality of our unique data and analyses.

Feel free to contact us for more information on the journal..
Shiro Kokue (Senior Consultant)
Ayumi Watanabe (Assistant PR Manager)

Please contact us with questions or for more detailed information.


  • This report and its contents are NOT officially guaranteed by SPI, though SPI may deem it worthy according to reliable information, resources & methodology.
  • This information is confidential and belongs to the copyright of SPI. Any reference to this information is to include ‘according to SPI’