July 2017 Issue: Establishment of SPI Interactive Professional Digital Company

Thank you for your continuous support of SPI News.

SPI has established SPI Interactive, a wholly owned subsidiary company focusing on digital media consultation & auditing.

SPI is a pioneer of strategic/statistical media planning/analysis and a pioneer in the media buying audit sector in Japan, encouraging optimization of marketing ROI and achievement of transparency / accountability of media planning & buying in Japan.

Having faced ever increasing needs in the digital media field such as 1) Transparency, 2) Independency & Objectivity in Data Management and 3) Education & Knowledge Development, SPI has decided to found a professional digital media consultation & auditing company with a uniquely independent / objective standpoint. Takahiro Doi, a specialist in digital media, has assumed the position of CEO.

SPI has encouraged / strengthened the improvement of digital media buying from the perspective of both cost performance & transparency, ensuring the safety & objectivity of data-management while promoting the education & knowledge development of digital marketing teams amongst advertisers.

SPI strongly believes we will be further able to contribute our very enriched & specialized knowledge to our clients via collaboration with SPI Interactive.

SPI Interactive
■ Address: Iwanami Shoten Hitotshubashi Bldg Bekkan, 7F, 2-4-4 Hitotsubashi, Chiyoda-ku, Tokyo 101-0003 Japan
■ CEO: Takahiro Doi
■ Foundation: June 1st, 2017
■ Services:

• Digital Media Audit
  -Media Effectiveness/Efficiency Audit, Operating Process & Cost Transparency and Agency Evaluation
• Data Management:
  -Data Management Consultancy, Platform Implementation, Data Collection, Data Analysis and Insights
• Knowledge Development:
  -Knowledge Cloud, Advertising Intelligence, Understanding Media Transaction, Digital Risk & Compliance
• Advanced Solutions:
  -Strike Social, Social Advertising Software & Management
  -Spongecell, Smarter Dynamic Creative,

■ CEO Profile: After graduating university, Takahiro worked for a major POS system company as a programmer. Sensing a need to do something larger, he founded an independent digital agency with a focus on finding unique ways to improve client ROI. The venture made an impact, and was soon acquired via capital tie-up with Aegis Media, a UK based agency group in 2012, becoming the Japan branch of the world’s largest digital agency group, iProspect. After Dentsu’s acquisition of Aegis Media, iProspect Japan served a significant role in Dentsu group strategic digital media management and he served as CEO until March 2017. With his eyes on the horizon, he took a new role and came onboard SPI Interactive in June 2017 as CEO.

Please join SPI in extending a warm welcome to our newest partner, SPI Interactive, and its CEO Mr Takahiro Doi.

Feel free to contact us for more information on the journal.

Shiro Kokue,
Senior Consultant
Ai Ono,
Junior Analyst

Please contact us with questions or for more detailed information.
spiindex@spi-consultants.net