We provide specific cases related to each of SPI 6M Service.
Please click each service name to see the list of articles.

• MSA
• MCP
• MMC
• MCC
• MDM
• MPA

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  TV Campaign Planning Considering the Overall Product Category (2007.11.27)
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  Supporting Service for Making a Basic Contract with Your Agency (2007.10.30)
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  Specification of So-called Flight Patterns (2007.08.31)
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  Data Fusion (2007.06.26)
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  Marketing Management: Customer and POS Data Analysis using the CRM Approach (2007.05.30)
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  The Marketing ROI Trend Analysis (2007.04.25)
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  SPOT Campaign Evaluation Analysis (2007.02.08)
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  Optimization of TV SPOT Expenditure Distribution by Area (2007.01.10)
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  Advertising Strategy (2006.10.30)
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  Target Analysis (2006.10.10)
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  POS Data Analysis (2006.08.29)
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  Hunt for the truth: Reasons for the decline of "TV Spot Achievement" (3rd installment) (2006.08.28)
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  Effect of New Product Advertisements to Existing Products (2006.07.25)
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  Research Introduction: The effect of attitude toward media on attitude toward the ad (2006.07.24)
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  Online Marketing Database (SPIRIT) (2006.06.27)
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  Hunt for the truth: Reasons for the decline of "TV Spot Achievement" (2nd installment) (2006.06.26)
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  Advertisement Creative Analysis (2006.05.29)
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  Sports Marketing: Benchmarking the Sponsor Fee (2006.05.26)
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  Hunt for the truth: Reasons for the decline of "TV Spot Achievement" (2006.04.27)
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  Propensity score - A method of adjustment to revise internet surveys (2006.04.24)
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  About The Media Buying Partner Agency System In The Japanese Media Market (2006.03.27)
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  KPI Xplorer (2006.03.26)
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  Planning Process for Effective Marketing Communications(Introduction to SPI's 'Symphony' Approach: Part 5 of 5) (2005.12.21)
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  Planning Process for Effective Marketing Communications(Introduction to SPI's 'Symphony' Approach: Part 4 of 5) (2005.11.29)
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  Improving the ROI of Direct Response Advertising (2005.10.28)
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  Planning Process for Effective Marketing Communications(Introduction to SPI's 'Symphony' Approach: Part 3 of 5) (2005.10.27)
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  Planning Process for Effective Marketing Communications(Introduction to SPI's 'Symphony' Approach: Part 2 of 5) (2005.09.27)
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  Approaches for Companies to Share Internally Expertise of Advertising (2005.09.20)
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  Planning Process for Effective Marketing Communications(Introduction to SPI's 'Symphony' Approach:Part 1 of 5) (2005.08.31)
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  Strategic Ad Budget Allocation Method to Maximize Advertising ROI (2005.08.24)
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  Ad Exposure Strategy Process to Maximize ROI of Advertising (2005.07.28)
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  Media Market Reports to Create Added Media Value (2005.07.21)
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  Improving ROI of Marketing Communications using the 'SPI Scorecard' (2005.06.30)
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  A Quantitative Approach to Determining Optimal Media Investments (2005.05.30)
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  Improving Target Communications Efficiency through TV Spot CM Auditing (2005.05.28)
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  Set TV Spot Time Zones Based on Qualitative Indicators (2005.04.28)
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  Realistic Ad Valuations & Quality Improvement Process for PR Activities (2005.04.21)